Verbatim Consulting

Why does accurate text matter?
Your customers are paying attention to the detail. Are you?

The impression you will be wanting to give of your company is that you can be trusted with the detail. Small mistakes give the impression that you are not meticulous enough, perhaps even because you do not care enough. We do not need to tell you that this is not an ideal message to be conveying to potential clients, and it means that:

Mistakes cost clients
These potential clients, particularly among the more educated, who also tend to be the higher earners, are likely to turn to your competition.

Inconsistencies confuse clients
Lack of clarity or mistakes in written communication can lead to problems understanding what is being sold. For example, the lack of an apostrophe in an advert promising to bring you "your days supply of food" undermined the central message that they were bringing each day's supply at a time, rather than several days' worth.

Therefore, along with the loss of trust and damage to your brand,

Mistakes cost money
With printed material, this is doubly true. If we help you to spot errors before they reach the printed stage, there will be no need to correct and then reprint.

Errors mean reprints

In contrast to this,

Well-written websites mean higher Google rankings
It has been shown that websites with accurate spelling, punctuation and grammar rank higher with search engines.

Sharp presentation boosts sales
Immaculate presentation including accurate spelling, punctuation and grammar, helps you to

Keep customer trust high
Your customers will re-assured to know that, like them, you are paying attention to the detail.